COMMUNITY RELATIONS

Effective community relations are essential to our clients' success. To be credible, community relations strategies must reflect and respect how the local community operates and be tailored to each situation and location. Whether building and supporting a local profile, or responding to criticism or controversy, it is imperative for our clients to take a thoughtful approach to stakeholder engagement, issues management, and community investment. To create true support, outreach must pair localized strategies with the communication channels that are credible in the community. Los Angeles is well-known for its community opposition and unique local politics. Proposed change in any of Los Angeles’s fifteen city council districts and ninety-five neighborhood councils is bound to cause uncertainty and concern among the public. CAC can help position our clients as an effective and involved organizational citizen to avoid issues.

We offer community events such as our farmers market that draw in local officials and policy makers every week. Our annual bike fest attracts over 10,000 bikers and our farmers market brings in thousands of locals on a weekly basis. CAC has the experience to help clients make strategic community relations decisions to maximize exposure while aligning these efforts with the organization’s overall objectives.

Through an extensive network of personal relationships with community leaders across Los Angeles, CAC’s staff of community relations consultants can help generate effective proposals and strategies to build strong working relationships with communities by focusing on ongoing communication and fair negotiation to address community concerns. Some strategies include coalition building and grassroots community outreach, which are critical tactics to shape perception and behavior change and to encourage organizations to work together to achieve the same goals. CAC’s methodology to achieve success in this area relies on a heavy dose of political intelligence, mobilizing support, and creating long-term and ongoing relationships with the local community.

CAC’s community relations services will include:

Creating and ensuring a continual relationship between clients and the local community, individuals, groups, and businesses.
Engaging and leveraging support from the community through community outreach and local campaigns.
Resolving conflicts with many community and civic stakeholders, whether they are tenant associations, or community groups.
Working to build coalitions in order to allow organizations to increase potency and reach of its message.
Helping clients understand community landscapes and key stakeholders.
Identifying and utilizing opportunities for strategic community investment, philanthropy, issues advocacy, resource stewardship, and corporate responsibility.
Developing and implementing a strategic plan to make clients' community involvement more effective.
Protecting the interests of our clients with key business and community leaders.
Designing public relations programs in partnership with staff and Board of Directors from the practice areas of corporate, branding, media relations, editorial, and public-private partnership projects.
Relating complex issues with strategic messaging and targeting.